Social Media Marketing Strategies For Hotels & Travel

The advent of social media has changed the way that people book hotels – are you up to date with your hotel’s online Social Media Marketing strategy?

To stay relevant, hotels need to be seen and heard in the social Media space – switched on hotel marketing teams will usually have an integrated social media marketing networking plan that is part of an overall marketing strategy. Here are 7 of the key social media platforms that your hotel ideally should include in your online hotel internet marketing.

Social Networking Sites

Sites such as Facebook and Twitter are popular social networking platforms that can be used to create brand awareness for your hotel. You can post videos and images of your hotel, offer special deals and offers, stimulate discussions and respond to feedback with the end goal to increase traffic to your website.

Hotel VSEO

Every minute, 24 hours of video is uploaded to YouTube. Using video community sites such as YouTube to drive traffic to your website is a popular and successful strategy for online hotel marketing and a must it be included in your social media marketing plan. The video hosting site allows you to customise your own channel, upload videos and create a community.

Company blogs

Blogging is another form of social media used by savvy hotel online marketing teams. Bill Marriott, Chairman and CEO of Marriott has his own blog called Marriott on the Move where he regularly blogs about hotel happenings like new hotel openings, events held at the hotels, renovations and refurbishments and so forth.

Social bookmarking

Popular social bookmarking sites include Del.icio.us and Digg where visitors can save useful Web pages they find and share them with the community. By making it easy to share content such as adding ‘share buttons’ to a blog, this will allow Web marketing teams to take advantage of the opportunities social bookmarking sites present.

Media sharing

As well video hosting sites, hotel marketers can also upload photos to image sharing sites such as Picasa and Flikr to increase the Search Engine visibility of their hotel and facilitate image SEO. These social media networks are very popular and allow you to share your hotel images with millions of users.

Google Place Pages

Optimising your Google Places Page is an important part of hotel SEO and online hotel marketing. Once you have claimed your Places Page, you can start customising your page and adding content such as hotel menus, seasonal deals and offers, videos and images as well as monitoring reviews of your hotel.

Social reviews

As more people research hotels on the Web looking at sites like TripAdvisor, Expedia and research hotels on Facebook, hoteliers need to decide on how to manage their reputation online and how and when to respond to bad hotel reviews. An online reputation management (ORM) strategy is needed to monitor internet chatter about your hotel.

More than 80% of revenue generated by hotels will be attributed to the online space so it is important for a hotel to have a multi-channel approach when it comes to social media marketing online. Contact us to find out how we can build your Web profile, increase your online social media presence and generate high website revenues.

About Keith Paulin

When not trying in vain to improve his golf handicap, Keith leads the team at iiWorks, a specialist company providing Digital Marketing Strategy Services for clients ranging from small business to national and international companies.
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