InterContinental Sydney

The Brief: To create a compelling microsite that not only meets the IHG Corporate brand standards, but exceeds user expectations. This luxury hotel wanted to emphasise their presence in the accommodation arena as well has continuing to be highly successful in the food and beverage market.

Overview: InterContinental Sydney


  • Parallax effect on home page by navigation item
  • Parallax effect on internal pages, independent of the content area
  • Horizontal Sub navigation
  • Expandable/collapsible Reservation form within the main navigation, linking users through to the IHG Corporate Reservations page
Just as the hotel itself exudes all things ‘luxury’ so too does this luxury hotel website design. The designer made a conceited effort to display and communicate the hotel’s sheer opulence using simplicity and some of the most modern features in Web Design to date.

Adhering to the brand standards and colours proved to be a pleasure, working well with crisp white space, and classic charcoal block for the main navigation. The homepage features a parallax effect that is segregated by navigation item, each section giving the user a glimpse of what the hotel has to offer using high quality, captivating imagery.

All pages feature a sticky navigation to allow constant access to the main menu items. Internal pages host a sophisticated left/right- image/page layout that parallaxes independent to the content. The ‘Stay’ section of the website elegantly demonstrates the accommodation experiences available where the previous site did not. As this perfectly positioned, Sydney hotel is just steps away from all major Sydney icons, the possibilities were endless when it came to magnificent visuals. We focussed on the importance of harnessing these, after all, ‘pictures speak a thousand words’.

Whilst less is more, we’ve taken advantage of every opportunity to provide the users with insight, inspiration and a seamless user experience that sets this IHG property ahead of their competitors with respect to User Experience, SEO visibility and Luxury Hotel Website Design.

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