Online Booking Systems in Hotel Website Design

Integrating online booking systems in your hotel Web design gives you more control and maximises your conversion rate.

Hotel online booking systems should be seen as an investment and not a cost to your internet business. Increase the number of hotel bookings and maximise your conversion rate by creating an integrated solution which enables customers to book directly on your website instead of being directed to a third party website. Find out more about the benefits of incorporating online booking engines in your hotel website design.

Minimised risk and increased security

Many customers are understandably wary of being directed to a third party website. Minimise risk for potential customers by implementing an online booking engine on your website which has a secure server and encrypted credit card transactions, reassures potential customers that your website is safe and gives visitors an increased feeling and perception of security against online fraud and identify theft.

Increased traffic

By offering seasonal packages and offers and exclusive online only rates booked through your online booking system, this will drive traffic to your website as visitors keep on returning to your site to check the rates. 5-star Sydney hotels like Sebel Pier One even have a best price guarantee to encourage people to book directly through their site and offer a $50 food and beverage credit if you can find a lower price on the internet.

Information in real time

Installing an online booking system provides customers with real time and accurate data in regards to room availability, updated pricing, new packages deals and special offers and includes features such as minimum stay, last minute offers and more. An online booking engine gives customers the speed and flexibility to make last minute bookings 24 hours/7 days a week with instant online payments.

More control over the conversion process

With an integrated online booking engine you can exert more control over your conversion process and achieve ‘rate parity’. Not only can you control room rates and availability, you can maximise your room yields by increasing or decreasing rates any time in accordance with your occupancy levels, reduce commission costs and minimise the dependency on hotel booking agencies.

Increased sales

Valuable sales can be lost when visitors to your website are forced to open another window or are transferred to a third party website to book a hotel room. The more steps you have in the path to conversion, the higher the chances the customer will opt out of the process. Decrease and simplify the steps in the sales process by installing an online booking system which can lead to significantly higher rates of conversion.

Building brand loyalty

Hotel online booking engines can be customised by adding your corporate colours and fonts and logos. By encouraging travellers to book their hotel directly via your website, it starts to build brand loyalty – this is the ideal scenerio than customers just choosing your hotel on a faceless web portal. It’s not just about new bookings – a key focus for all hotels should be repeat bookings and an increased retention rate.

Save time for your customers and increase the ratio of lookers to bookers by turning your website into a revenue generating tool by installing an online booking engine. Contact us and find out how simple and easy it is to implement into your website design and start increasing your hotel conversion rates straight away with online booking systems that keeps on paying for itself.

About Keith Paulin

When not trying in vain to improve his golf handicap, Keith leads the team at iiWorks, a specialist company providing Digital Marketing Strategy Services for clients ranging from small business to national and international companies.
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