Hotel Web Design Trends 2016

Web design is evolving at a rapid pace. So it’s essential that hotel web designers understand the latest trends and how to implement them to improve the performance of their websites. A hotel’s website serves a wide range of functions all at once. It needs to provide relevant information for guests while highlighting the features that the hotel has to offer. Hotel web designers must adapt to the latest trends that are emerging for 2016.

Focus on User Experience

User experience is critical to the long-term success of your hotel website. The growth of mobile has transformed the way online users access and utilize your site’s content.

Responsive designs and mobile-friendly layouts ensure that your site is easily accessible from different devices. Site navigation, fonts, button placement, and other elements all work to enhance the user’s experience.

Design trends

Vertical Designed Sites

PIEONE again

The use of vertical design has become a reliable strategy for creating beautiful and functional hotel websites. Vertical layouts highlight your content and images while providing users with a simplified navigation.

A vertical design works great across a wide range of devices. This makes it easy to provide a consistent brand experience across your inbound marketing channels.

The storytelling that’s so vital in today’s online marketing is easily integrated into a vertical design. Users navigate through your site at their own pace, which makes it easy for them to access the information they need most.

HD Home Page Images


The use of high-definition (HD) home page images is a web design trend that will continue to grow in 2016. Large bold images evoke the feeling of staying in your hotel and make it easy to say so much more in a shorter amount of time.

HD images are effective tools for articulating your brand’s attributes while drawing the viewer further into your site. The right images tell a story that can trigger an emotional response from your audience. This goes a long way in converting traffic into customers.



Minimalism has quickly made its way into the web design space. Hotel websites are going for a “less is more” aesthetic.

A simplified design and layout enhances usability and translates easily across mobile devices. Minimalist hotel web designs work especially well when integrated into long scrolling sites, as it allows items to be hidden as the user scrolls through your hotel website.

Vibrant Colours


The use of vibrant colours is one of the most important hotel web design trends to look out for in 2016.

Vibrant colours capture the attention of your audience. More importantly, they’re ideal for mobile devices, as they allow site elements to stand out. This is useful when implementing navigation or calls-to-action on your website.

Vibrant colours give your site a more exciting and dynamic look. They can be used to highlight the features of your hotel and provide users with a richer website experience.

Understanding the hotel web design trends for 2016 makes it easy to optimize the look, functionality, and performance of your website. Hotel web design might seem complex and difficult to understand. But it doesn’t have to be.

These strategies simplify the process so that you can consistently optimize your hotel website.

If you need help deciding what design strategies will work best for you, contact our professional team today. We’ll be sure to provide you with the information and inspiration to design a beautiful website for your hotel.

About Keith Paulin

When not trying in vain to improve his golf handicap, Keith leads the team at iiWorks, a specialist company providing Digital Marketing Strategy Services for clients ranging from small business to national and international companies.
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