Hotel Web Design – Back to Basics

“You only get one chance to make a good first impression. We explain how less can sometimes be more when it comes to hotel web design.”

With better cross browser capabilities such as more supported fonts and colour and background properties come more choices for hotel web design. However, with more choices comes a higher risk of getting it horribly wrong. All your design elements need to work together to produce a hotel website that is visually appealing, easy to use and guides visitors through to compelling content. Here are five basic rules that form the foundation of hotel web design.


As boring as it sounds, try and stick to standard font families such as Verdana, Geneva, Arial, and Helvetica which are simple and easy to read onscreen. Picking an obscure font like ‘Goudy Stout’ may sound like a good idea at the time but not all web browsers will recognise that font. It’s also a good rule of thumb to limit your font family to three fonts or less.

Colour selection

Colour can be used effectively in the foreground colour such as fonts and body copy, background colour and border colour. Like fonts, use of different colours should be limited. Used well, colour can evoke feelings and sentiment and nudge the customer towards booking a hotel room. This is important for hotel web design where hotel bookings are often an emotive purchase.

White space

The use of white space on a hotel web design layout is often underestimated but an important part of web design. White space helps to promote readability and scanability on websites. Using white space effectively can assist design elements and content blend in better on the page using consistent margins, text separation, and the visual separation of images and headers.


These are an important part of hotel web design layout and help to break up the text and improve the readability. Always ensure that graphics add and don’t detract from the text, fit the content and are a high quality. Many companies use image libraries like istock images that sell high quality images and royalty free images at an affordable price.


For some hotel websites, advertising is important for the ongoing viability of the website. It is important however that the advertising is not invasive or overwhelming and does not impede the user from navigating the website or reading the content. Website designers have the challenge of making advertisements cohesively fit into the overall design while making a clear differentiation between editorial and advertising on the website.

We create websites that not only cover off the basics of hotel web design but are evocative and engaging and designed to cut through the clutter of the competitive hotel industry and stand out from the crowd. Contact us to help you achieve a hotel web design with the right balance of visual design, content and SEO that is sure to be a crowd pleaser and actually result in increased sales and conversion rates.

About Keith Paulin

When not trying in vain to improve his golf handicap, Keith leads the team at iiWorks, a specialist company providing Digital Marketing Strategy Services for clients ranging from small business to national and international companies.
This entry was posted in All, Hotel Website Design. Bookmark the permalink.

Our Partners & Web Design Awards

hotelmarketingWorks is proud to Partner with some of the world’s leading Digital Marketing solutions and networks, working together to deliver exceptional results for our Clients around the globe.

  • Google
  • Sempo
  • Wordpress
  • IMA
  • FWA
  • Marin Software

Contact Us

Serving clients located around the globe including USA, UK, Europe, Australia and the Asia-Pacific region, our team at hotelmarketingWorks has the experience and expertise you need to dominate the online channel and maximise your hotel revenues.