Hotels need fresh marketing strategies to connect with Generation Z and younger Millennials, making TikTok an essential platform for reaching these demographics.
TikTok’s unique algorithm and engaging short-form video content create opportunities for hotels to showcase their properties, amenities, and experiences in creative ways that resonate with younger travelers.
This quick guide breaks down effective TikTok strategies for hotels, including content ideas, best practices, and practical tips to build a strong presence on the platform.
Getting Started with TikTok for Hotels
Set up a business account on TikTok to access analytics, advertising features, and promotional tools.
- Choose a username that matches your hotel’s branding
- Complete your profile with website link and contact information
- Add a compelling bio that highlights your unique selling points
- Link your Instagram and other social media accounts
Content Ideas That Work for Hotels
Room tours and property walkthroughs consistently perform well on TikTok.
- Behind-the-scenes looks at hotel operations
- Local area guides and hidden gems
- Staff spotlights and personality-driven content
- Guest experiences and testimonials
- Food and beverage highlights
- Special events and seasonal activities
Technical Tips for Better TikTok Videos
Film vertical videos in 9:16 aspect ratio for optimal viewing experience.
- Keep videos between 15-60 seconds
- Use natural lighting when possible
- Stabilize your shots with a gimbal or steady hand
- Add trending music or original audio
- Include clear calls-to-action in captions
Building Your TikTok Strategy
Post consistently, aiming for 3-5 times per week to maintain audience engagement.
- Research trending hashtags in the travel and hospitality sector
- Engage with comments and respond to questions
- Collaborate with travel influencers and content creators
- Use TikTok’s duet and stitch features for community building
Measuring Success on TikTok
Track key metrics through TikTok’s business analytics dashboard.
| Metric | What It Measures |
|---|---|
| Video Views | Total number of times your content has been viewed |
| Engagement Rate | Likes, comments, and shares relative to views |
| Profile Views | Number of times users visit your profile |
| Follower Growth | Rate of new followers over time |
Taking Your TikTok Presence Forward
Set realistic goals and regularly adjust your strategy based on performance data and audience feedback.
- Experiment with different content types to find what resonates
- Stay authentic to your brand while embracing TikTok’s creative nature
- Consider TikTok advertising for broader reach
- Keep up with platform updates and new features
For more information about TikTok marketing for hotels, contact TikTok’s business support team at business-support@tiktok.com or visit their business resource center at business.tiktok.com.
Advanced Content Optimization Tips
Maximize your TikTok content performance with strategic optimization techniques specific to hospitality.
- Post during peak travel planning times (evenings and weekends)
- Use location-based hashtags to attract regional travelers
- Create content series around specific themes or amenities
- Leverage user-generated content with guest permission
- Incorporate seasonal trends and local events
Leveraging TikTok for Direct Bookings
Convert TikTok engagement into tangible business results through strategic calls-to-action.
- Include booking links in bio and video descriptions
- Create exclusive TikTok promotional codes
- Showcase booking process walkthrough videos
- Highlight special packages and deals
- Direct viewers to your website through compelling stories
Managing Common Challenges
Address typical obstacles hotels face when building their TikTok presence.
- Maintain guest privacy during filming
- Balance professional image with platform’s casual nature
- Coordinate content creation with daily operations
- Train staff on social media policies
- Handle negative comments professionally
Elevating Your Hotel’s Digital Presence
Transform your hotel’s social media strategy by embracing TikTok’s unique opportunities for authentic connection and engagement with modern travelers.
- Integrate TikTok content across other marketing channels
- Build a recognizable brand voice on the platform
- Create a content calendar that aligns with business goals
- Measure and adapt strategies based on performance
- Stay committed to long-term platform growth
FAQs
- What makes TikTok effective for hotel marketing?
TikTok’s highly engaging short-form video format, powerful algorithm, and predominantly Gen Z and Millennial user base make it ideal for showcasing hotel experiences, amenities, and unique features in an authentic and creative way. - What type of content works best for hotels on TikTok?
Behind-the-scenes footage, room tours, local area highlights, guest experiences, hotel amenities showcases, staff spotlights, and trending challenges adapted to hotel settings perform well on the platform. - How often should hotels post on TikTok?
Hotels should aim to post 3-5 times per week consistently to maintain engagement and visibility on the platform while testing different posting times to identify optimal engagement periods. - What are effective hashtag strategies for hotel TikTok content?
Use a mix of trending hashtags, location-specific tags (#NYChotels), industry-relevant tags (#hotellife, #luxuryhotel), and branded hashtags specific to your property while limiting to 3-5 hashtags per post. - How can hotels leverage TikTok influencer partnerships?
Partner with travel and lifestyle influencers for authentic content creation, organize influencer stays, create co-branded content, and utilize influencer-generated content for broader reach and credibility. - What are the best practices for TikTok hotel advertising?
Use native-looking content, implement spark ads, leverage user-generated content, target specific demographics, and utilize TikTok’s various ad formats including In-Feed Ads and TopView Ads. - How can hotels measure TikTok marketing success?
Track metrics including view counts, engagement rates, follower growth, hashtag performance, website traffic from TikTok, and direct bookings attributed to TikTok campaigns through the platform’s analytics tools. - How can hotels encourage guest-generated TikTok content?
Create TikTok-worthy spots within the property, organize contests, provide incentives for sharing, create property-specific hashtag challenges, and feature guest content on the hotel’s profile. - What are the key differences between TikTok and other social platforms for hotel marketing?
TikTok emphasizes authentic, raw content over polished material, has a more dynamic engagement algorithm, offers better organic reach, and caters to shorter attention spans with vertical video format. - How can hotels maintain brand integrity while being trendy on TikTok?
Balance trending content with brand values, maintain consistent visual themes, ensure quality control while staying authentic, and adapt trends in ways that align with the hotel’s positioning and target market.
