Hotel Online Marketing – Creative Package Ideas

“In the competitive and saturated hotel industry, hotel online marketing teams need to think of clever ideas to sustain hotel occupancy rates all-year long.”

Hotel online marketing teams, content writers and hotel website designers need to work together to create hotel packages for their website to sustain hotel occupation rates all-season long. Discounting hotel prices can destroy the rate integrity of a luxury hotel so offering value added hotel packages such as room upgrades are a way to boost hotel occupation rates. Here are 7 creative ideas for hotel website packages.


This is a major target market for hotel online marketing teams and no effort is usually spared to win this lucrative business. Hotel packages can include flowers, chocolates and champagne on arrival, spa treatments in the hotel room, breakfast in bed and dinner at the house restaurant and late checkouts to try and entice couples to book the hotel.

The Pier One Sydney Harbour offers a Honeymoon Package encompassing a room with a waterfront view and spa bath, room service breakfast, Jansz sparkling wine on arrival, hand made Swiss chocolates, a Bulgari gift pack and a late checkout at 1pm.

Special occasions

Create a package or special offer and associate it with a special occasion such as Valentine’s Day, Mother’s Day or Christmas. For example, for Valentine’s Day, you can include champagne or chocolates, a spa treatment or romantic dinner as part of the hotel package to entice couples to book a hotel room stay.

Special events

A good way to create a special offer or package is to create a special offer based around a special event like a movie premiere or sporting event. When the Sex and the City 2 movie came out in July 2010, astute hoteliers put together Sex in the City packages to target groups of women friends who were looking for a fun weekend away.

Kid’s packages

Families and family accommodation is an important segment for a hotel online marketing team to target especially in peak hotel booking times such as school holidays. Hotels that have facilities like child friendly hotel rooms, babysitting facilities and provide children’s entertainment should seek to promote this on their hotel website.

This can be done in several creative ways. The Swissotel Sydney online marketing team has provided an incentive to book a hotel room by putting $20 towards the Sydney Children’s Hospital Foundation.

Indulgence packages

Another huge segment of hotel marketing is people looking for short term hotel accommodation. Hotel online marketing teams can put together packages targeted at people looking for romantic getaways, weekend getaways or mid-week getaways. For mid-week getaways, rate reductions can work well to boost mid-week occupancy rates.

Sebel Cairns internet marketing team offers several indulgence and short term accommodation packages and the tempting ‘Cairns Mini Break Getaway’ package.

Package several services

Another clever online hotel marketing strategy is to combine various hotel services such as accommodation, dining, spa treatments and so forth into one alluring package for hotel customers. This is a very cost effective way to on sell the hotel’s other facilities while creating a great offering for your hotel.

Change of seasons

Smart hotel internet marketing teams understand a change in season can be a strong creative force for a new hotel package. Hotels can mark a change in season by offering seasonal packages and highlighting the hotel’s features, location and activities on offer for that particularly time of year.

Creating unique, memorable and value packed packages that are not only help attract new customers to your hotel but also encourage repeat business and referrals to improve your hotel vacancy rates. Contact us and find out more about creating packages tailored to your hotel and other hotel online marketing activities to increase brand loyalty to your hotel and encourage return visits.

About Keith Paulin

When not trying in vain to improve his golf handicap, Keith leads the team at iiWorks, a specialist company providing Digital Marketing Strategy Services for clients ranging from small business to national and international companies.
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