The Importance of Text Content in Hotel SEO

Images may say a thousand words but hotel content plays an important role in hotel SEO and the conversion process in hotel website design.

Your hotel website design may attract potential lookers but great and original hotel content helps to convert them to bookers and is an important part of hotel SEO. Not only is content an essential element in facilitating hotel bookings, it can also reduce your bounce rate and gives people a reason to return to your website. Here are 3 reasons why you need to develop great content and lead visitors down the path of conversion.

Drive more traffic to your website

Hotel content plays a large role in Hotel SEO or hotel Search Engine Optimisation in improving your website rankings, driving quality traffic to your website and increasing hotel bookings. This is important for hotel SEO as Search Engines have a preference for hotel websites that update their website regularly with original and fresh content. You can easily create keyword-rich pages on your site through:

  • generating hotel blog articles
  • adding seasonal offers and new hotel packages
  • writing about local attractions and events page
  • creating keyword rich dedicated landing pages
  • displaying case studies or testimonials
  • uploading media releases

Bill Marriot, the Chairman and CEO of Marriott International blogs frequently in his Marriott on the Move blog about new awards the hotel chain has won, new hotels that have opened and their corporate policies.

Reduce your bounce rate

As we always say, it’s not the first click you have to worry about; it’s the second when it comes to hotel SEO. To reduce your bounce rate, there needs to be a synchronicity between the meta description appearing on the Search Engine results and the content on the landing page. A lot of factors affect your bounce rate but hotel content that delivers what was promised on the results page is a good way to minimise the spring in your site.

Increase hotel bookings

The ultimate goal of hotel content is to lead a visitor on the path of conversion and increase hotel enquiries and bookings. Copywriting supplements inspirational hotel images to create an overall visual picture. Booking a hotel is often an emotional purchase and experiential writing helps to trigger a response to not only encourage a visitor to book the hotel but to also increase repeat bookings and referrals.

Hotel SEO copywriting can enrich a user’s experience and guide a visitor through your sales funnel from the first click to a landing page on your website through to deeper links on your website and finally through to your enquiries page or booking engine. Look at our case studies and contact us to find out how we can help you not only drive qualified traffic to your hotel website and boost your rankings but convert visitors through engaging hotel content and hotel SEO.

About Keith Paulin

When not trying in vain to improve his golf handicap, Keith leads the team at iiWorks, a specialist company providing Digital Marketing Strategy Services for clients ranging from small business to national and international companies.
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