First impressions count, particularly with websites. So stop and think – what does your homepage say about your hotel?
A homepage which is part of a hotel website design should act like a directory and link to other central web pages on your website. Jacob Nielson a Useability experts says, ‘Improving your homepage multiplies the entire website’s business value, and so following key guidelines for homepage usability is well worth the investment.’ In our latest post, we break it down into 5 guidelines for homepage useability for hotel websites.
Make It Simple
Ensure navigation options on your home page are clear, simple and logical. There also needs to be a balance between optimisation and usability for your customers and audience. Moving from the home page to other pages on your site shouldn’t require long review or guess work. It should be straight forward, providing an ease of access to ensure the user is not clicking away to a competitor who does this job better.
Set Yourself Apart From the Competition
Stand out from the hotel crowd and make a statement; what does it has to offer someone visiting your website and what clientèle will it appeal to. The value proposition for Arizona Grand is ‘nestled at the base of America’s largest urban park and wilderness preserve, Arizona’s only AAA Four Diamond all-suite resort features spacious one and two-bedroom suites.‘ Visitors know from this sentence that this is a hotel offering a unique location including high quality amenities.
Call to Action Buttons
The call to action options on your homepage should be created with conversion goals in mind without dominating the homepage and overwhelming the hotel web design. There should be different call to action triggers throughout the homepage such as:
• Book now page
• Online enquiry form
• Contact details
• Contact us page
Having a ‘book here’ or ‘online enquiry’ button up toward the top right hand corner of your on-page text above the fold has been known to double hotel online revenues.
Online Booking Engine (OBE)
An online booking engine that is incorporated into a high volume location such as the homepage of a hotel web design can significantly increase booking rates and close sales. Done well, the OBE can be an unobtrusive and cohesive part of the overall hotel web design.
The Ibis Styles Melbourne, The Victoria Hotel website is a good example of a customised OBE that matches the look and feel of the overall hotel web design.
Social Media buttons
Social Media is an important part of hotel internet marketing and all hotel web designs have integrated Social Media buttons as a standard part of the hotel web design. Users are looking to connect with hotels in an easy and simple way, with Social Media being an effective way to accomplish this.
Let us create a beautiful hotel website with high usability and functionality that fulfils your design brief and meets all your hotel revenue goals. Contact us today and find out more about our hotel web design solutions and how we can increase your web site traffic and conversions for your website.
Editor’s Note: This post was originally published in November 7, 2010 and has been revamped and updated for accuracy and comprehensiveness.