A landing page in the context of SEO, is a page created on a web site which targets a specific keyword(s). A landing page will typically include the keyword phrase in the title, description, headings, links and body content of the page. Read more about how to optimise landing pages.
In basic terms, the process of optimising a page through it’s on-page content, structure and link profile to rank highly for specific search queries. In broader terms, SEO can increase revenues & profits for businesses marketing their products or services online.