Five Ways to Murder Good Hotel Web Design

A beautiful hotel web design is core to a hotel’s online revenue. A project manager should be hired to oversee the web design process…

Good hotel web design is a collaborative effort between a web designer, the web project manager and key decision makers. All parties must work together as a team to pull off a successful design project to fulfil the hotel website design brief on time and within budget. Here are five ways you can avoid derailing your hotel web design project and throwing deadlines off track.

Make the right choice

Firstly you have to decide whether you will use an in-house designer or outsource your web design. Being a great designer is not enough. Your web designer must be able to liaise with clients, be able to work with design briefs, achieve web design aims without comprising their design sensibilities and know the value of a deadline.

Don’t be blind-sided by a web designer’s portfolio. Make sure you get recommendations and references for a potential hotel web designer. Read more about the ten questions to ask your web designer.

The inmates are running the asylum

Web designers and programmers should not be making the decisions of executives in the company. Web designers do what they do best and create a beautiful hotel web design but they may lack the client liaison skills in able to be able to work with difficult or demanding clients. In this instance, there should be a project manager allocated to the project who can act as a go-between between the web designer and the client.

Too many chefs in the kitchen

There should be one person responsible for managing the project and someone who can mediate between the wish-list by the client and an achievable design and who will guide the project from concept to implementation. In many cases, this is a project manager. Having too many key decision makers is one of the major reasons why hotel web design projects fail or are not completed within time constraints

Hosing down unrealistic expectations

This is where a good project manager steps in to hose down unrealistic expectations at the start of a project. It’s not the senior executives fault per se – they lack the expertise and experience to understand the limitations of web design within certain time or budget restraints. A quality hotel website design build may take several months not weeks of planning.

Not getting buy-in from top executives

At the start of the project, it is important to involve high-level executives who need to approve the project and involve them at each key decision point. It can be a costly and time consuming mistake to proceed along the path of design without adequate sign-off. Potentially the web design project from scratch if the design does not meet with approval or there is tweaks that are needed to be made to the design.

Not allocating enough time to the project

A website launch or relaunch may be pushed back because not enough time has been allocated to the project in the web design process. A web designer has to be briefed on the hotel web design, provided with appropriate images and content and require constant feedback. Deadlines must be managed at all stages of the design process to be able to be able to hit the final launch date.

Contact us and find out how we can make the design process a whole lot easier and create a beautiful and functional hotel website within deadline and budget. Badly managed hotel web design projects can be very costly and time consuming – the more the deadlines are mismanaged or pushed back, the more costly and frustrating the project will be.

About Keith Paulin

When not trying in vain to improve his golf handicap, Keith leads the team at iiWorks, a specialist company providing Digital Marketing Strategy Services for clients ranging from small business to national and international companies.
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