Many of us have sites that work well enough. Our content is written beautifully. Customers can navigate to the information they need in order to make their reservation. But it is a concern when a site is functional, yet isn’t able to be viewed on a smart phone or isn’t eye catching to a viewer.
Is it possible to have both? Can you have a site with beauty and elegance whilst being visible to your potential guests though the search engines? Can it provide all the information necessary to help them make their decision?
In any industry, there will be some misconceptions. Often people make assumptions about industries they don’t have much experience with and web design is certainly no different. It’s HotelMarketingWorks’ job to guide you through the misinformation to help you make the best decisions when you are looking for your next big web design project. We are here to help you reach your goals, but we’d like to dispel some common myths about web design.
Images may say a thousand words but hotel content plays an important role in hotel SEO and the conversion process in hotel website design.
Your hotel website design may attract potential lookers but great and original hotel content helps to convert them to bookers and is an important part of hotel SEO. Not only is content an essential element in facilitating hotel bookings, it can also reduce your bounce rate and gives people a reason to return to your website. Here are 3 reasons why you need to develop great content and lead visitors down the path of conversion.
“SEO or hotel Search Engine Optimisation should be an important part of the web design process, not an afterthought. Can you afford not to hire an SEO company to guide your web designer?”
Web designers are starting to understand the importance of Search Engine Optimisation and bringing in a hotel SEO company at the start of the design process. Your website design team no longer has to just deliver a beautiful website; it also has to achieve high Search Engine visibility. Here are specific questions to ask your SEO agency from a hotel website designer’s perspective.
Hotel Website Development; the missing link(s)…
There’s a Fifth Element to building online revenues from your hotel web site, and without it you will never appear on page one of Google, Yahoo or Bing for the highest volume search terms…a Fifth you say? And the first Four Elements are?
Four important steps to using keywords and lay the foundation for a solid SEO-friendly website structure and hotel internet marketing strategy.
Research shows that over 80% of people use Search Engines to find and book hotels. To capture this essential traffic and increase hotel occupancy rates, it’s essential that your website is created with an SEO-friendly site structure at the start of the design process to maximise your online return on investment.
“Your home page is a central part of hotel web design. What does your homepage say about your hotel?”
A homepage which is part of a hotel web design should not act as a one stop shop. In fact, it should act more like a directory and link to other central web pages on your website. Useability expert Jacob Nielson says, ‘Improving your homepage multiplies the entire website’s business value, and so following key guidelines for homepage usability is well worth the investment.’ Here are 5 guidelines for homepage useability for hotel websites.