Hotel Digital Advertising
Many of us have sites that work well enough. Our content is written beautifully. Customers can navigate to the information they need in order to make their reservation. But it is a concern when a site is functional, yet isn’t able to be viewed on a smart phone or isn’t eye catching to a viewer.
Is it possible to have both? Can you have a site with beauty and elegance whilst being visible to your potential guests though the search engines? Can it provide all the information necessary to help them make their decision?
In any industry, there will be some misconceptions. Often people make assumptions about industries they don’t have much experience with and web design is certainly no different. It’s HotelMarketingWorks’ job to guide you through the misinformation to help you make the best decisions when you are looking for your next big web design project. We are here to help you reach your goals, but we’d like to dispel some common myths about web design.
Hotel Website Development; the missing link(s)…
There’s a Fifth Element to building online revenues from your hotel web site, and without it you will never appear on page one of Google, Yahoo or Bing for the highest volume search terms…a Fifth you say? And the first Four Elements are?
Search Engine Marketing (SEM) for your hotel
The saying goes something like “A fool and his money are soon parted…” and buying pay-per-click advertising without doing your math homework can quickly have hoteliers sharing the same fate.
Pay-per-click advertising (those “Sponsor Results”, “Sponsored Links” or “Sponsored Sites” above and to the right of the organic or natural search results on the major Search Engines) has to be one of the smartest money-making ventures of all time. Advertisers bid against each other in a frenzied auction environment, competing to appear higher up the list of ads that accompany the natural search results.