Creative Services

Planning to develop a new website or relaunch an existing website? Here are ten key questions you should ask your website developer or web designer before signing on the dotted line.

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“In the competitive and saturated hotel industry, hotel online marketing teams need to think of clever ideas to sustain hotel occupancy rates all-year long.”

Hotel online marketing teams, content writers and hotel website designers need to work together to create hotel packages for their website to sustain hotel occupation rates all-season long. Discounting hotel prices can destroy the rate integrity of a luxury hotel so offering value added hotel packages such as room upgrades are a way to boost hotel occupation rates. Here are 7 creative ideas for hotel website packages.

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If you build it, they will come…not!

About twice a week now I am contacted by a hotel General Manager or Marketing Director who has seen some of the recent research figures for hotel internet revenues that says something like: “In 2007 hotel revenues from the internet were 50.0% of all hotel room revenues…”.

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Hotel website design is one of the most subjective issues that hotel marketeers face. Here are some guidelines for briefing your hotel website designer…

So, you have finally read one too many articles about how 30.0% plus of your revenues should be arriving via the internet and that a further 30.0% are influenced by what they discover online about your hotel from your website…and the end of month reports show you are way short of those numbers.

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Use Browser Size to plan your hotel web design and useability to increase enquiries and bookings …

Browser Size is a handy web developer’s tool released by Google Labs last year to take the guesswork of the website visibility of users with different screen resolutions. We give you a quick rundown on how the Google Browser Size tool can help improve your hotel website design.

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