With more and more potential guests searching online to book travel, it’s essential that hotels invest wisely in their website design. A lot of times guests will judge a book by it’s cover, so it’s important to make a good first impression and set the tone for the experience the hotel is trying to portray.
To acknowledge some of our favorite sites and discuss what makes them great, we are implementing a new quarterly series for the best in hotel website designs. Here’s our inaugural list of properties:
1. InterContinental Sydney
Why we love it: Gorgeous, high quality photography
The beautiful, full width cover photos and page backgrounds on InterContinental Sydney’s site let potential customers know just how marvelous their hotel experience will be. Stunning location views let you experience what it will feel like to be out on the balcony overlooking the water or to relish an exquisite meal in one of the property’s fine dining establishments.
InterContinental’s site also has a strong call to action for a newsletter signup and a large social media presence to keep customers involved.
2. Peninsula Hotels
Why we love it: Storytelling
Peninsula’s multimedia site mixes video, photos, blog entries, and social media reviews and customer feedback to tell users a story about what it is like to be a guest. Continually updated fresh content encourages visitors to keep checking back.
3. Laguna Beach House
Why we love it: Scrolling design
A long scrolling site lets most of the property’s content be shown on a single page so users don’t have to worry about navigation. This design trend has gained popularity over the past few years because it works well for mobile users, who don’t want to look for information by clicking around. Laguna Beach House’s scrolling site is effective in telling a story and keeping the reader engaged.
4. The Residence Maldives
Why we love it: Simplicity
The homepage image is a captivating and tranquil view of the island’s thatched roof villas, the typography is simple, and the site is easy to navigate. The over all affect is one of opulent ease.
A design trend this site uses to keep things simple and uncluttered is to hide the main menus. This responsive design feature lets users decide when they want to see more information, but doesn’t force the issue.
5. Eden Roc St Barths
Why we love it: Expert video integration
The movement on this homepage continually draws the eye. Beautiful hotel and waterfront video backgrounds are constantly changing to hold user attention and entice them to book a room.
Eden Roc St Barths’ site also encourages site visitors to sign up for a newsletter with a call to action towards the bottom of the page.
These are just a few of our favorite hotel website design examples. The most important aspects for any hotel website are easy navigation, clear call-to-actions, beautiful imagery and detailed accommodation information. How does your hotel property website measure up to these great examples?
We will continue our series every quarter. Let us know what sites you would add to the list!