With more than half of all customers booking through online sites, and mobile bookings accounting for nearly $150 billion in revenues last year, it’s imperative to make sure your hotel website is up-to-date and easy to navigate. Your property’s website is a very important and potentially lucrative business tool, if done right. Make sure you are making a good first impression and set the tone for the experience your hotel wants to portray. Take your guests on a journey and evoke emotion.
This article is a continuation of our series on exceptional hotel websites, looking at some examples of pages we love and what they are getting right. If you’re interested in some of the other properties we have covered, here is a link to Part 1.
1. Christchurch Harbour Hotel & Spa
Why we love it: Effective use of beautiful photography and clean, modern, large typography
Christchurch Harbour’s homepage is beautiful and easy to navigate. The photo slideshow conveys a sense of luxury to let guests envision having a peaceful luxury retreat in any season. The design also emphasizes other revenue streams by adding front page bookings for spa and restaurant services.
2. Harbour Rocks Hotel
Why we love it: Local guide information makes travel planning simple for guests
The “Local Area/Sydney” tab of Harbour Rock’s website lets guest explore all the possibilities they will get with a stay at the hotel. The site has included local restaurants, maps, event listings, and information about shopping and tours. This content is updated regularly to tell a story, letting potential guests know what they are missing and creating a space for them to dream of their next trip.
3. Capo La Gala Hotel & Spa
Why we love it: Dramatic use of photography
Gorgeous full-page images let guests visually experience the property and imagine their stay. Beautiful professional photographs throughout the site draw the audience in and make them want to delve into the content.
4. La Playa Carmel
Why we love it: Scrolling design
A scrolling parallax design is visually appealing and looks very contemporary. Because all of the content is available without having to click or reload pages, it’s easy to navigate and keeps the reader engaged. The effect is achieved by moving background images and foreground text at slightly different speeds, creating a visual narrative and letting designers tightly control the user experience.
5. Hotel Le Val Thorens
Why we love it: Use of video
Hotel Le Val Thorens’ website immediately transports guests to the property with it’s visually appealing multimedia homepage. Video elements highlight the luxurious rooms, fine dining, amazing natural setting, and opportunities for skiing. The site draws the in it’s audience, making them want to engage further with the content.
A great hotel site needs to have easy navigation, beautiful imagery, and clear accommodation information. But it also needs to tell a story. These sites all use design, photography, video, and local information to let guests envision a stay at their hotel. By helping audiences imagine relaxing in luxury or visiting an exciting location, well-designed hotel websites draw them in and make them want to make a reservation.
These are some of our current favorite hotel web designs. Next quarter, we’ll post another review of great hotel sites, and we’d love to know what sites you would add to the list!