We recently wrote about five fundamentals of search in the first part of our Search Engine Optimisation (SEO) for Hotels – The Specifics two-part series. Done correctly, hotel SEO is one of the most cost effective marketing disciplines for generating high value hotel visitors. Here are five more hotel SEO basics to enhance the optimisation of your website, attract pre-qualified traffic and increase your online sales revenue.
Citations along with link building strategies (see part one) are important factor for Search Engine Optimisation for hotels. Citations are web references or mentions of your property on the web which includes your business name, address (street) and phone number (NAP). Like a link, Search Engines see web mentions as a validation your site is a trusted and authoritative member of the virtual community. This can help increase your local search rankings (see below).
Local Search is a speciality of SEO and very relevant to hotels who want to boost their local search rankings – hotel accommodation is typically searched for using locational searches. Optimising pages with location-based keywords, link building and citation strategies with websites native to your region (see below), Google Place Pages optimisation (see below) is all part of local SEO.
Google Place Pages is a free marketing tool produced by Google to allow every business to have a web presence and a page to list their business details, describe their products and services, their hours of operation and so forth. With the launch of Place Search in 2010, Google Places Pages began to merge seamlessly with organic listings in the Search Engine Results Pages (SERPS) making this integral to Search Engine Optimisation for hotels.
As more travellers book accommodation on the go, mobile SEO is also very relevant to the hotel industry. There are a few key differences between mobile SEO and desktop SEO for hotels. This includes developing a mobile-compliant website design, mobile-friendly layouts, creating mobile XML Sitemaps, specific link building, increasing the site speed and so on.
As a lot of hotel websites by nature tend to be image heavy, image SEO is also very important to the hotel industry. It is sometimes overlooked but Google Image Search has the potential to become an important traffic referrer to your website. Image optimisation starts with large, quality pictures on your website and the image needs to reflect the content on the page. Other fundamentals of image SEO include:
This is part two of our Search Engine Optimisation (SEO) for Hotels – The Specifics series. Find out how we have collaborated with marketing teams of high-profile hotels to help them optimise their website specifically for hotel SEO and grow their online sales revenue. Take a look at the Hotel Web Design Packages we have available and contact us to speak to one of Hotel Website Designers’ consultants, specialising in Search Engine Optimisation for hotels.
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