Hotel Web Design
We build websites that work…
Imagine if you printed 1,000 beautiful, four colour, ten page brochures that stunningly captured the unique nature of your hotel…and then locked them away in a cupboard…how effective are they now?
And so it is with hotel web design…you need the right Search Engine-friendly platform, an engaging design and the best hotel internet marketing strategy to significantly raise your online visibility and grow your online revenues.
With hotelmarketingWorks as your Partner, and through applying our FiveD approach, we advise and guide you on your journey to achieving online success…
We Discover & Discuss…
Your hotel is unique…your location, facilities and service standards are indeed outstanding…now they need to stand out online.
Often mistakenly “bundled” with the web design process, we believe that researching and planning the information architecture, message strategy and user experience for a new website is a clearly defined task.
In this phase the hotelmarketingWorks team will work closely with you and your senior management to plan in detail the navigation structure and functionality around which the design will then be enfolded. We analyse your market, review competing websites and apply our experience in “best practice” web design to deliver a website that works….for you and for your web visitors.
Only Then Do We Design…
Typically we prepare two design concepts based upon the results of the research and recommendations made during the initial “Discover & Discuss” phase, taking into consideration the necessary content and any key branding requirements.
Our focus is on keeping the site “on message” and encouraging interaction through “triggers” such as downloads, online enquiries and of course driving online reservations and revenues
Then We Develop…
All our websites are built with a fully functional open source, license fee-free and portable Content Management System or CMS; Our preferred Content Management System (CMS) is based on a customised version of WordPress, an open source, immensely flexible and license fee-free platform that powers over 20% of websites worldwide.
- Add or edit pages and images with ease
- Create a new page instantly at no extra cost
- Multiple templates provide varying layouts and preserve design and brand integrity
- All content remains in a database and previous page versions are kept in case you make an error
- Browser based access – edit pages from any PC, smartphone or tablet, at work, home or on the road
Our modular development approach allows the addition of specific functionality such as reviews, ecommerce, real time downloadable gift vouchers or social media marketing integration simply and cost effectively.
Then We Deliver…
Launching your website means so much more than simply sending it live on the internet (which of course we will do). Having built your Search Engine-friendly site, you need to gain online momentum through our Hotel Internet Marketing services – Search Engine Optimisation, Pay-Per-Click Advertising, Social Media Marketing, Email Marketing and more.
Our team of highly experienced web design and development professionals have an intimate knowledge of what works when it comes to hotel web design…you can be confident that your stylish new website will be delivered on time and on budget.