Hotel Marketing Strategy
Digital innovation and ideas, tactically executed on time and on budget…
“Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.”
Sun Tzu, Military Strategist circa 500 BC.
hotelmarketingWorks business unit is a leading hotel internet marketing agency. We imagine, define and implement digital hotel marketing strategies for clients around the globe, from classic B&B’s to luxury five star hotels and resorts.
A successful digital strategy balances the needs of the diverse range of your hotel customers – leisure, corporate, meeting organisers, incentive planners - with the commercial requirements of your hotel and delivers tactical, practical plans and recommendations that can be cost effectively implemented, on time and on budget.
- To deliver digital hotel marketing strategies that seamlessly transition into tactical implementation
Although every Digital Strategy Consulting assignment is always unique, typically our advice is structured around the following core elements:
- Apply our “Why, What If and How” digital marketing research methodologies
- Understand your specific business objectives
- Clarify your broader marketing messages for digital execution
- Target audience analysis
- Technology resources audit
- Competitor digital footprint analysis
- Digital marketing gap analysis
- Create benchmarks, KPI’s and measurable goals
- Recommendations summary of all of the outcomes from the above including priorities and budgets
The outcome of appointing us to work with you to refine your digital strategy is a practical, tactical road map with specific recommendations for creative services and digital marketing solutions across paid, earned and owned media.
hotelmarketingWorks will ensure that your budget is well invested, your digital activity delivers results and that your digital marketing opportunities are maximised – so let’s chat.