Glossary

Landing Page

A landing page in the context of SEO, is a page created on a web site which targets a specific keyword(s). A landing page will typically include the keyword phrase in the title, description, headings, links and body content of the page. Read more about how to optimise landing pages.

Search Engine Optimisation (also spelled optimization)

In basic terms, the process of optimising a page through it’s on-page content, structure and link profile to rank highly for specific search queries. In broader terms, SEO can increase revenues & profits for businesses marketing their products or services online.

Our Partners & Web Design Awards

hotelmarketingWorks is proud to Partner with some of the world’s leading Digital Marketing solutions and networks, working together to deliver exceptional results for our Clients around the globe.

  • Google
  • Sempo
  • Wordpress
  • IMA
  • FWA
  • Marin Software

Contact Us

Serving clients located around the globe including USA, UK, Europe, Australia and the Asia-Pacific region, our team at hotelmarketingWorks has the experience and expertise you need to dominate the online channel and maximise your hotel revenues.