Web Design & SEO | Case Study

SiteMinder - Global
Travel Hotels & Lifestyle
Ongoing Search Engine Optimisation Program

Project Background

Siteminder is an industry leader in the provision of Channel Management “Software As A Service” and Online Hotel Reservation Systems with over 3,000 users spread across the globe.

As their global footprint was expanding, Siteminder was seeking the best practice internet marketing, SEO and web development strategy that would enable them to dominate their competitors at a country, regional and global level.

The team at iiWorks completed a detailed analysis of Siteminder’s competitor set at each geographical level as well as an analysis of best practice internet marketing strategies for international Software As A Service providers from other industries. The resulting recommendations are being progressively rolled out in Europe and Asia with further global expansion scheduled.

Web Design & SEO Results

Page 1 results on Google for…

  • channel manager
  • online booking software
  • online booking systems
  • property management system integration
  • channel management software
  • online channel manager
  • hotel reservations software
  • accommodation booking engine
  • hotel web booking engine
  • online reservations solutions

And appearing on Page 1 for over 50 more high demand keyword phrases


  • Over 65,000+ visits per month

Page views

  • 4.3 page views per visit


  • 6.4% conversion of business leads

Global Visibility

  • Expanding to UK, Europe & Singapore

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