Web Design & SEO | Case Study

Client
SiteMinder - Global
URL:
www.siteminder.com
Segment
Travel Hotels & Lifestyle
Status
Ongoing Search Engine Optimisation Program

Project Background

Siteminder is an industry leader in the provision of Channel Management “Software As A Service” and Online Hotel Reservation Systems with over 3,000 users spread across the globe.

As their global footprint was expanding, Siteminder was seeking the best practice internet marketing, SEO and web development strategy that would enable them to dominate their competitors at a country, regional and global level.

The team at iiWorks completed a detailed analysis of Siteminder’s competitor set at each geographical level as well as an analysis of best practice internet marketing strategies for international Software As A Service providers from other industries. The resulting recommendations are being progressively rolled out in Europe and Asia with further global expansion scheduled.

Web Design & SEO Results

Page 1 results on Google for…

  • channel manager
  • online booking software
  • online booking systems
  • property management system integration
  • channel management software
  • online channel manager
  • hotel reservations software
  • accommodation booking engine
  • hotel web booking engine
  • online reservations solutions

And appearing on Page 1 for over 50 more high demand keyword phrases

Visits

  • Over 65,000+ visits per month

Page views

  • 4.3 page views per visit

Conversion

  • 6.4% conversion of business leads

Global Visibility

  • Expanding to UK, Europe & Singapore



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Some essential things to consider when redesigning a hotel website that is already ranking well in the search Search engines Engines and has a high conversion rate.
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7 Reasons Your Hotel Needs Responsive Web Design

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Mobile devices are rapidly changing the way we find accommodation online. If your hotel is to take advantage of this trend you need a Responsive Website.
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How To Use Social Media To Increase Hotel Website Conversions

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Increase consumer confidence in your site and improve hotel website conversions with these savvy social media tips.
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hotelmarketingWorks
sydney

13/2 Park Street
Sydney
NSW 2000
Australia
P: +61 2 9954 6744

hotelmarketingWorks
san francisco

22/425 Market Street
San Francisco
CA 94105
USA
P: +1 415 670 9799

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hotelmarketingWorks | A Business Unit of iiWorks
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