Hotel Web Design & Hotel SEO | Case Study

ClientCrowne Plaza Hotels - Australia & New Zealand URL:Multiple eg
SegmentTravel Hotels & Lifestyle StatusOngoing Search Engine Optimisation Program

Project Background

A major brand of the InterContinental Hotels Group, Crowne Plaza manages over twenty hotels and resorts throughout Australia and New Zealand.

With the growing importance of geo-location in the Search Engine algorithms, Crowne Plaza Australia and New Zealand chose iiWorks to initially explore the best way to ensure that their local properties would reach the top of the Search Engine results for geographic-related search phrases.

Hotel Website Designers presented a “micro site” strategy that would enable local brand-standard compliant websites (with fully functional and Search Engine-friendly Content Management Systems) to be rolled out across the region in a highly efficient and cost-effective program.

Web Design & SEO Results

Page 1 results on Google for… 


  • hunter valley accommodation
  • hunter valley hotel
  • hunter valley conference venues
  • central coast accommodation
  • central coast hotels
  • conference venues NSW
  • beach front accommodation sydney
  • conference venues sydney
  • wedding reception venues sydney
  • meeting rooms sydney

And appearing on Page 1 for over 200 more high demand keyword phrases



  • 40,000+ visits per month

Page views

  • 4.4 page views per visit


  • 31.1% of visitors proceed to book online

Conference & Events

  • Significant increase in conference and event enquiries, online and offline
“It has been a pleasure working with each and every one of you, and I really appreciate the support you have provided myself and the team in creating these websites over the past 18 months.”

5 Important Web Redesign Considerations

Some essential things to consider when redesigning a hotel website that is already ranking well in the search Search engines Engines and has a high conversion rate.

7 Reasons Your Hotel Needs Responsive Web Design

Mobile devices are rapidly changing the way we find accommodation online. If your hotel is to take advantage of this trend you need a Responsive Website.

How To Use Social Media To Increase Hotel Website Conversions

HOTWEB-Hotel website conversions-173-116
Increase consumer confidence in your site and improve hotel website conversions with these savvy social media tips.


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