Hotel Web Design & Hotel SEO | Case Study

Hotel Lindrum – Melbourne – Australia
Travel Hotels & Lifestyle
Ongoing Search Engine Optimisation Program

Project Background

Hotel Lindrum is a boutique Melbourne hotel featuring fifty nine pristinely appointed rooms in the heart of Melbourne’s CBD. This unique hotel experience combines modern design with the ultimate in contemporary facilities and personalised service.

Hotel Website Designers, a business unit of Internet Intelligence Works, was commissioned to develop a new Search Engine-friendly website which would appeal to mid-week business travellers and couple’s looking for an inner city escape on the weekend.

In recognition of the dominance Search Engines have when it come to hotel choices, our SEO Works Business Unit provides Hotel Lindrum with an active ongoing SEO program focusing on hotel accommodation, restaurant and conference related keyword phrases.

The website’s new Content Management System (CMS) has given the team the flexibility to target specific events in Melbourne, Australia’s sporting and cultural capital. Hotel Lindrum now ranks on Page 1 for accommodation for most major events including the AFL Grand Final, Australian Open and the Boxing Day Test. The new website and SEO program have helped to double advance reservations at the hotel.

Web Design & SEO Results

Page 1 results on Google for…

  • melbourne hotels
  • boutique melbourne hotels
  • boutique accommodation melbourne
  • luxury boutique hotels
  • romantic hotel packages
  • best melbourne restaurant
  • melbourne meeting rooms
  • melbourne weekend packages
  • grand final accommodation
  • boxing day test accommodation

And appearing on Page 1 for over 50 more high demand keyword phrases


  • Over 12,000+ visits per month

Page views

  • 4.2 page views per visit


  • 2 x advance reservations on prior year


  • Mobile web traffic up 450% on previous year
“The quantity of online bookings coming in continues to impress… the new website is exactly what we wanted.”

5 Important Web Redesign Considerations

Some essential things to consider when redesigning a hotel website that is already ranking well in the search Search engines Engines and has a high conversion rate.

7 Reasons Your Hotel Needs Responsive Web Design

Mobile devices are rapidly changing the way we find accommodation online. If your hotel is to take advantage of this trend you need a Responsive Website.

How To Use Social Media To Increase Hotel Website Conversions

HOTWEB-Hotel website conversions-173-116
Increase consumer confidence in your site and improve hotel website conversions with these savvy social media tips.


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