Quality hotel web design inspires confidence in people booking your hotel online and may mean the difference between a high bounce rate* or a high conversion rate. Web savvy travelers are given a wide choice of ways to book online either directly through the hotel or via numerous travel portals – here are 10 essential design principles to earn trust in your website design and make it an easy decision to book through your site.
With more than half of all customers booking through online sites, and mobile bookings accounting for nearly $150 billion in revenues last year, it’s imperative to make sure your hotel website is up-to-date and easy to navigate. Your property’s website is a very important and potentially lucrative business tool, if done right. Make sure you are making a good first impression and set the tone for the experience your hotel wants to portray. Take your guests on a journey and evoke emotion.
Increase your hotel conversion rate with clever hotel web design, user-friendly navigation structure and engaging content.
Research from Skift.com shows that potential customers look at an average of 38 travel websites before deciding to book hotel accommodation and travel. So what crucial elements of your hotel web design and on-page content will increase the chances of them booking through your website? Here are some tips to help convert lookers into bookers and increase your hotel conversion rate.
When building a new hotel website or redesigning your existing site, the first choice you’ll need to make is whether to hire a designer or use a template site. There are good reasons for each choice and the approach that works best for you will depend on your business needs.
Are you looking for a solution that is quick and cheap and can be implemented immediately? Or are you willing to pay more for someone who can help you craft a custom message? In this article we’ll look at the pros and cons of creating a template-based website or working with a web designer.
In 2014, mobile devices took over traditional desktop computers as the primary means of accessing the internet. According to eMarketer, the number of smartphone users worldwide will surpass 2 billion in 2016, and will come close to hitting that mark this year. For hoteliers this means that travelers and prospective guests are increasingly researching and booking their next travel or accommodation destination on a tablet, laptop or smartphone.
Competition for room bookings is always fierce, and any advantage you can get over other local hotels means extra revenue for your property. More than half of all hotel bookings are made online, totalling revenues around $150 million. Designing a professional website that’s simple to use and easy to nvavigate, builds trust, and provides guests with a sense of what is unique about your hotel is essential.
A well-designed site creates a seamless experience for people to find what they need and get what they want. If the process is confusing or the offers don’t appear to be worth it, people will leave your site without making a reservation. Get them to stay on your site and increase bookings with these hotel web design tips:
First and foremost, you need to understand that visitors to your hotel website arrive with their own motivations, goals and intentions…their priority is to visit your destination, for business or leisure, and stay at the best located, best value and best ‘experience’ hotel that they can find.
If you are considering a redesign for your hotel website but you don’t know where to begin, the first step is to find a professional web design agency to partner with. While researching and interviewing companies, make sure to ask the following questions.
Does the agency have experience building hotel websites?
Many companies can build a great all-purpose commerce site, but a web development company with expertise in building hotel websites will understand the competitive nature of the industry. A dedicated hotel web design agency understands hotel marketing strategies and has insider knowledge of the travel industry that general web firms can’t match.
There are many factors to consider in your hotel web design. It must not only have an attractive and enticing design, but must also have a seamless path to conversion and easy functionality. All these elements work together to improve the usability of the website and increase hotel bookings. Here are five important design elements to help boost your hotel occupation rate.
The hospitality industry is a highly competitive market that is constantly adapting to meet the needs of consumers, especially in the digital space. Because the new tech-savvy customer is looking for immediate results, the first 15 seconds of a visitor’s experience to your site are critical. In a 2014 study conducted by MCD, 70 percent of travellers said that the quality of a hotel’s website influenced their booking choices. To maximise conversions here are our tips and best practices for hotel web design.