“Find out how SEO, social media networks and geo-marketing can maximise your hotel revenue.”
We’ve all heard the real estate adage that location is the most important factor in buying property and this applies to hotel properties as well. But with research showing that over 80% of people use Search Engines to research their hotel choices, is it merely the physical location of the property that is drawing consumers to book hotels? Here are three reasons why your Search Engine location or ranking (hotel SEO) is becoming just as vital in achieving hotel bookings, generating revenue and online sales.
As Plato once said, ‘The beginning is the most important part of the work.” –Learn how to put together a successful hotel marketing plan.
A hotel marketing plan is like a blueprint for your marketing activities that is reviewed periodically throughout the financial year. Regardless of whether you’re operating a bed and breakfast with a modest marketing spend or running a multimillion dollar hotel with a budget to match, it’s important to map out your planned tasks. Following is a template that hoteliers can follow to create a basic marketing strategy.
“YouTube is cleaning up its comment section with advanced moderation features and a closer integration of Google+.”
“YouTube, Google+ and Google Hangouts are all independent platforms when it comes to social and video marketing. Recently they have become much more unified with Google+ comments available on your YouTube videos.”
So that must say something if the biggest video-sharing website on which users can upload, share, and view videos is integrating Google+ features. YouTube has more than 1 billion unique visitors each month and over 6 billion hours of video are watched each month. And from now on, YouTube is going to closely integrate with Google+, giving each visitor easy access to comments from their friends and other people in their Google+ circles.
According to Content Marketing Institute (CMI) founder Joe Pulizzi: “Content Marketing is owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance consumer behaviour.”
From a hotels point of view that can be a challenge. You need to step away from the “We are here to sell accommodation/hotel rooms all the time” and move more towards thinking along the lines of “We are here to offer an experience to encourage guests to stay with us”. Get your head around that and you are half way there!
A collection of the Top 10 Hotel Website Designs from around the globe.
Hotel customers are increasingly turning to the web as their first, and often only, point of reference when researching travel and holiday destinations. It is therefore essential that your hotel website is designed to connect with your online audience and leave a first impression that truly lasts.
Here at Hotel Website Designer we have assembled a collection of the Top 10 Hotel Website Designs from around the globe which combine rich imagery and content with engaging functionality to create an online user experience designed to convert website ‘lookers’ into hotel ‘bookers’.
Investing in an online marketing consultant should be seen as a profitable investment, not an expense.
Whether you need online marketing for your hotel is not in dispute, the question you need to ask yourself as an hotelier is whether you can afford not to hire an online marketing consultant? Internet marketing is not difficult but it does take time to learn and requires ongoing education as well as resources to carry out marketing strategies. Here are five signs that you may want to think about outsourcing your online marketing activities.
Here are seven common pitfalls to avoid when implementing hotel online strategies.
Making mistakes with your hotel online strategies can not only turn your customers away in droves but it can be very costly especially for a small establishment who may not have the luxury of a million-dollar budget. But done well, dollar for dollar, hotel internet marketing presents the best value over traditional advertising methods. Here are seven of the most common mistakes made by hoteliers, how to avoid them and what to do instead.
Make TripAdvisor work for your establishment and not against it with these seven tips.
In March 2012, ComScore revealed that travel sites grew 10% in traffic in March to 69.7 million unique visitors with TripAdvisor firmly in the lead as more travellers research and book their accommodation via the internet. TripAdvisor is the world’s largest travel community with more than 50 million monthly visitors, 20 million members and over 60 million reviews and opinions. Here are seven TripAdvisor tips to help you optimise your listing.
Keep your hotel website relevant and improve the user experience for guests with these latest hotel web design trends.
Hotel web design trends reflect changes in technology and the way travellers research their accommodation choices. Savvy hotel web developers need to adapt and be responsive to these changes while still creating beautiful looking designs and respecting basic web principles. Here are seven ways your website can stay relevant and current, improve the experience for visitors to your site and increase hotel bookings.
Maximise your online campaigns with these hotel internet marketing tips.
It can be very daunting to wade through the various hotel internet marketing tips and information you can read on the internet or that you may receive from well-meaning business associates. But being new in the business, you won’t want to miss out on an opportunity to convert each first-time visitor to your website into bookers, if not returning customers. Here are some essential tried and tested tips from our experts to help you improve your online marketing campaigns.