So you are planning the redevelopment of your hotel website and your web designer has created a stylish new design, and you love the way it looks. Now, before you build it, it’s time to focus on how it will maximise your revenues and deliver your Return On Investment.
These days, more and more people are turning exclusively to the Internet when researching travel and holiday destinations. A website is therefore one of the most important components of a hotel’s marketing strategy.
“Find out how SEO, social media networks and geo-marketing can maximise your hotel revenue.”
We’ve all heard the real estate adage that location is the most important factor in buying property and this applies to hotel properties as well. But with research showing that over 80% of people use Search Engines to research their hotel choices, is it merely the physical location of the property that is drawing consumers to book hotels? Here are three reasons why your Search Engine location or ranking (hotel SEO) is becoming just as vital in achieving hotel bookings, generating revenue and online sales.
Make TripAdvisor work for your establishment and not against it with these seven tips.
In March 2012, ComScore revealed that travel sites grew 10% in traffic in March to 69.7 million unique visitors with TripAdvisor firmly in the lead as more travellers research and book their accommodation via the internet. TripAdvisor is the world’s largest travel community with more than 50 million monthly visitors, 20 million members and over 60 million reviews and opinions. Here are seven TripAdvisor tips to help you optimise your listing.
Keep your hotel website relevant and improve the user experience for guests with these latest hotel web design trends.
Hotel web design trends reflect changes in technology and the way travellers research their accommodation choices. Savvy hotel web developers need to adapt and be responsive to these changes while still creating beautiful looking designs and respecting basic web principles. Here are seven ways your website can stay relevant and current, improve the experience for visitors to your site and increase hotel bookings.
In a competitive and saturated market, hotels cannot afford to be complacent – we show you how to get the most out of your hotel marketing strategies.
You may have allocated a huge chunk of your budget to hotel marketing strategies but to ensure that you are getting the most out of your marketing dollars, it is important to measure the success and sometimes failure of your interactive campaigns and go that extra step above your competitors. We show you how to evaluate your campaigns and how little changes can make a big impact on your hotel revenue.
Find out how hotel internet marketing consultants can reach their true marketing potential through goal setting.
There is a well known mantra “If you can’t measure it, you can’t manage it” but a lot of hotel internet marketing consultants don’t know why, what, when or how to measure their campaigns. It’s not always easy to set key performance indicators (KPIs) for your online hotel marketing team but it is important for any hotel big or small to set benchmarks for their online activities, so that they can monitor and improve the effectiveness of promotions.
Maximise your exposure with your online marketing campaigns for a minimum outlay.
In part one of our Online Marketing on a Shoestring Budget series we touched on five economical strategies for all types of hotels from small establishments to global chains to encourage repeat visits, increase occupancy rates and boost bookings and online revenue. Cheap doesn’t have to mean cheap and nasty – here are just five more ways you can enhance your bottom line in part two of our article.
Make your hotel online marketing dollars stretch even further with these five almost free promotional ideas.
Whether you’re running a small bed and breakfast or boutique hotel or managing a chain of international hotels, there are budget-friendly online marketing strategies that you can employ to build your brand image, drive traffic to your website, improve your hotel vacancy rate and boost your revenue. In part one of our two-part series, we show you five ways you can achieve this without making a huge dent in the marketing budget.