If you are a hotelier, you are a business owner. And as a business owner, you are very sensitive to changes in the market. It’s no secret that the big Online Travel Agencies (OTA’s), such as Kayak and Booking.com, are very competitive in search engines and they have no intention of leaving soon either.

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The idea of user-centered design isn’t new. Donald Norman introduced the concept in 1988 with his book The Psychology of Everyday Things (later republished as The Design of Everyday Things now with a Revised and Expanded 2013 edition). In the last 28 years, the revolutionary ideas of the book have changed everything from games to phone systems to website design.

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Running a hotel successfully requires a robust marketing strategy to attract tourists, businessmen and vacationers. You’ve probably already spent tons of your marketing budget on social media, display ads, SEO, PPC, print and TV advertising and you’ve even seen a massive swell in your hotel’s online traffic. Despite soaring web traffic, why aren’t you able to convert visitors into hotel customers?

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Many of us have sites that work well enough. Our content is written beautifully. Customers can navigate to the information they need in order to make their reservation. But it is a concern when a site is functional, yet isn’t able to be viewed on a smart phone or isn’t eye catching to a viewer.

Is it possible to have both? Can you have a site with beauty and elegance whilst being visible to your potential guests though the search engines? Can it provide all the information necessary to help them make their decision?

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Creating a new hotel website or redesigning your site? Avoid some common mistakes when designing your navigation structure…

Irrespective of the industry or organization, a good hotel website design enables users to effortlessly find information. Like turning on a light switch, site navigation shouldn’t be a conscious action. For instance, the same as when you flick a light switch and expect the lights to come on, users expect to see certain information when they click the “About” tab.

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In any industry, there will be some misconceptions. Often people make assumptions about industries they don’t have much experience with and web design is certainly no different. It’s HotelMarketingWorks’ job to guide you through the misinformation to help you make the best decisions when you are looking for your next big web design project. We are here to help you reach your goals, but we’d like to dispel some common myths about web design.

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Checking your hotel website before launch is the job of the web development company you have hired but it is equally your responsibility – this is no time to become complacent when your brand or reputation is on the line. By no means is this an exhaustive list and your own checklist will be tailored towards your own individual website and project. However, this gives you a base to work from and outlines the basics website checks.

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