Competition for room bookings is always fierce, and any advantage you can get over other local hotels means extra revenue for your property. More than half of all hotel bookings are made online, totalling revenues around $150 million. Designing a professional website that’s simple to use and easy to nvavigate, builds trust, and provides guests with a sense of what is unique about your hotel is essential.
A well-designed site creates a seamless experience for people to find what they need and get what they want. If the process is confusing or the offers don’t appear to be worth it, people will leave your site without making a reservation. Get them to stay on your site and increase bookings with these hotel web design tips:
First and foremost, you need to understand that visitors to your hotel website arrive with their own motivations, goals and intentions…their priority is to visit your destination, for business or leisure, and stay at the best located, best value and best ‘experience’ hotel that they can find.
If you are considering a redesign for your hotel website but you don’t know where to begin, the first step is to find a professional web design agency to partner with. While researching and interviewing companies, make sure to ask the following questions.
Does the agency have experience building hotel websites?
Many companies can build a great all-purpose commerce site, but a web development company with expertise in building hotel websites will understand the competitive nature of the industry. A dedicated hotel web design agency understands hotel marketing strategies and has insider knowledge of the travel industry that general web firms can’t match.
There are many factors to consider in your hotel web design. It must not only have an attractive and enticing design, but must also have a seamless path to conversion and easy functionality. All these elements work together to improve the usability of the website and increase hotel bookings. Here are five important design elements to help boost your hotel occupation rate.
The hospitality industry is a highly competitive market that is constantly adapting to meet the needs of consumers, especially in the digital space. Because the new tech-savvy customer is looking for immediate results, the first 15 seconds of a visitor’s experience to your site are critical. In a 2014 study conducted by MCD, 70 percent of travellers said that the quality of a hotel’s website influenced their booking choices. To maximise conversions here are our tips and best practices for hotel web design.
Your hotel website should be as welcoming as your hotel lobby. While repeat business, brand loyalty, and word of mouth still play an important part in the hotel industry, today’s customers are increasingly shopping for value and are researching numerous hotel sites before making booking decisions.
For customers who find your property via an online search, your site’s design quality provides a powerful first impression and promotes trust if the site is well done. For this reason above all, your next hotel website should be creatively designed with usability and conversion in mind.
We all know having a strong online presence is no longer optional. What we sometimes still struggle to grasp is websites are an investment in the future success of your business, and it’s important to view it that way. It’s never ‘done’ or ‘final’ and it shouldn’t be. The nature of the web is constantly evolving and savvy marketers and companies need to evolve with it. Below are 7 reasons why your hotel may be in need of a website redesign.
With more and more potential guests searching online to book travel, it’s essential that hotels invest wisely in their website design. A lot of times guests will judge a book by it’s cover, so it’s important to make a good first impression and set the tone for the experience the hotel is trying to portray.
When it comes to website conversions, hotels tend to focus only on the numbers in the bank. Much like “heads in beds” it’s a great indicator of a successful site. But let us take a look at other important conversion metrics and a deeper review of optimization techniques that hotels can use to ensure a great user experience.
The main ‘macro’ conversion metric hotel marketers tend to focus on is revenue generated from direct bookings. That bottom line is key. However, let’s not forget other “micro” conversions that can lead to future bookings by capturing and engaging your audience. Micro conversions are goals, just like the important direct booking metric you’re currently measuring. But micro conversions are not direct bookings or sales. Micro conversions are goals that help to build relationships with your site visitors. These are relationship building goals that contribute to conversions (e.g. bookings!).
Attracting quality traffic is the ultimate goal for every hotelier and industry entrepreneur. SEO strategies change with every new release of a Google search algorithm, but getting high quality, relevant links to your site remains an indispensable way of driving web traffic.
Knowing who is linking to you and understanding how to build a quality link network can improve overall web traffic. Even more importantly, it can help you target the people most likely to purchase your services.