Despite the widespread implementation of Google Analytics, many hoteliers who have access to accounts don’t have much familiarity with the true scope of data available (beyond the summary traffic reports) nor insights into how they can dig deeper. With competition fiercer than ever, now is the time for hoteliers to take a deeper look at their online traffic and fully utilize Google Analytics – an incredibly powerful tool.

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2015 is upon us! And what a year it’s going to be. With so many developments in the arena of hotel marketing, hoteliers are in for a busy year. Make 2015 the year you make the most of the new opportunities, tools and rules out there to leverage your hotel marketing efforts. Before you dive right in, have a look at some of the areas you should consider when devising your hotel marketing plan for 2015.

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For hotels, holidays are busy, no matter what time of year it is. Whether it’s Christmas, New Year or Easter that’s coming up, holidays are a time when every hotelier struggles to juggle budgets, meetings and a normal day’s work.

During the holiday season, people prepare to go on vacation, and this means hoteliers need to brainstorm to devise creative ways to fill their properties. Here are our top five hotel marketing tips that will enable you to leverage your holiday marketing strategy all year round.

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Web designers have a lot on their plates. The world of web design is changing so fast that what was once considered cutting edge has become obsolete in the space of a few years. For instance, while responsive websites were once unheard of, these days a website that doesn’t display well on mobile devices is considered backward.

Responsive websites automatically resize to fit the device being used to view them. Whether you’re viewing a site on a tiny mobile phone screen, a tablet or a desktop computer, the site morphs to fit the device. This can be a great alternative to creating a separate mobile site.

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So you are planning the redevelopment of your hotel website and your web designer has created a stylish new design, and you love the way it looks. Now, before you build it, it’s time to focus on how it will maximise your revenues and deliver your Return On Investment.

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These days, more and more people are turning exclusively to the Internet when researching travel and holiday destinations. A website is therefore one of the most important components of a hotel’s marketing strategy.

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“Find out how SEO, social media networks and geo-marketing can maximise your hotel revenue.”

We’ve all heard the real estate adage that location is the most important factor in buying property and this applies to hotel properties as well. But with research showing that over 80% of people use Search Engines to research their hotel choices, is it merely the physical location of the property that is drawing consumers to book hotels? Here are three reasons why your Search Engine location or ranking (hotel SEO) is becoming just as vital in achieving hotel bookings, generating revenue and online sales.

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Make TripAdvisor work for your establishment and not against it with these seven tips.

In March 2012, ComScore revealed that travel sites grew 10% in traffic in March to 69.7 million unique visitors with TripAdvisor firmly in the lead as more travellers research and book their accommodation via the internet. TripAdvisor is the world’s largest travel community with more than 50 million monthly visitors, 20 million members and over 60 million reviews and opinions. Here are seven TripAdvisor tips to help you optimise your listing.

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Keep your hotel website relevant and improve the user experience for guests with these latest hotel web design trends.

Hotel web design trends reflect changes in technology and the way travellers research their accommodation choices. Savvy hotel web developers need to adapt and be responsive to these changes while still creating beautiful looking designs and respecting basic web principles. Here are seven ways your website can stay relevant and current, improve the experience for visitors to your site and increase hotel bookings.

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