Creating a new hotel website or redesigning your site? Avoid some common mistakes when designing your navigation structure…

Irrespective of the industry or organization, a good hotel website design enables users to effortlessly find information. Like turning on a light switch, site navigation shouldn’t be a conscious action. For instance, the same as when you flick a light switch and expect the lights to come on, users expect to see certain information when they click the “About” tab.

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In any industry, there will be some misconceptions. Often people make assumptions about industries they don’t have much experience with and web design is certainly no different. It’s HotelMarketingWorks’ job to guide you through the misinformation to help you make the best decisions when you are looking for your next big web design project. We are here to help you reach your goals, but we’d like to dispel some common myths about web design.

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Checking your hotel website before launch is the job of the web development company you have hired but it is equally your responsibility – this is no time to become complacent when your brand or reputation is on the line. By no means is this an exhaustive list and your own checklist will be tailored towards your own individual website and project. However, this gives you a base to work from and outlines the basics website checks.

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Web design is evolving at a rapid pace. So it’s essential that hotel web designers understand the latest trends and how to implement them to improve the performance of their websites. A hotel’s website serves a wide range of functions all at once. It needs to provide relevant information for guests while highlighting the features that the hotel has to offer. Hotel web designers must adapt to the latest trends that are emerging for 2016.

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So it’s time to build a new website for your property. Where do you start?

With so many sites vying for your business, it’s critical that your site stands out in terms of design usability. Ultimately, these are the essential features that’ll increase your site’s potential for lead generation.

Designing this type of a site can seem overwhelming at first, but we’re here to break it down for you. In this article we’ll focus on six essential design elements your hotel website needs for its ultimate objective: converting users into clients.

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Planning to develop a new website or relaunch an existing website? Here are ten key questions you should ask your website developer or web designer before signing on the dotted line.

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An attractively designed, easy to use website can make the difference between potential guests who book and those who drift away to other properties. Guests have plenty of hotel sites to choose from, but only some of them are truly exceptional. Many more are difficult to use, don’t provide enough information, or seem like nothing more than an unappealing sales pitch.

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Quality hotel web design inspires confidence in people booking your hotel online and may mean the difference between a high bounce rate* or a high conversion rate. Web savvy travelers are given a wide choice of ways to book online either directly through the hotel or via numerous travel portals – here are 10 essential design principles to earn trust in your website design and make it an easy decision to book through your site.

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With more than half of all customers booking through online sites, and mobile bookings accounting for nearly $150 billion in revenues last year, it’s imperative to make sure your hotel website is up-to-date and easy to navigate. Your property’s website is a very important and potentially lucrative business tool, if done right. Make sure you are making a good first impression and set the tone for the experience your hotel wants to portray. Take your guests on a journey and evoke emotion.

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