In 2015 alone, there were 148 million online reservations. Another interesting stat – 65% of same-day bookings were made on a smartphone.
With these numbers in mind, it’s critical that your site is clearly navigable and mobile-friendly. A website can make or break your hotel business. Tell a story, and don’t be afraid to tug some heartstrings along the way.
Pier One Sydney Harbour
Why we love it: Showing off Local Scenery
This gorgeous and easily navigable site does an exemplary job of showcasing the property’s incredible views. Also, the site clearly lists the numerous local activities, which helps the potential client in trip planning. By showing off it’s luxurious spas, catering to guests looking for the five-star spa treatment, this website does a great job of enticing end-user.
Arizona Grand Resort
Why we love it: Cozy and Modern Showcasing
This site features a “scrolling” design that is a very powerful contemporary technique to convey warmth and luxury. It also helps to emphasize the main selling point of this property – it’s a golfer’s paradise. The site shows that lovers of the links will be able to enjoy more than just a good day on the course. They’ll have access to the full resort experience.
Why we love it: Visual Vacation
As soon as you log on to this property’s site, you immediately feel like you’re already having a fantastic vacation. In essence, the site is a “visual vacation”, telling a story about the incredible experience you’re going to have when you stay here.
As with any real estate, it’s all about location, and that certainly holds true when the real estate is a luxury hotel. The Hawaiian Inn site keeps its focus on its inimitable location.
The site also let the guests explore the many attractions nearby. Also, it lists the hotel’s options for that rite of passage of any Hawaii vacationer – the classic Hawaiian-themed dinner, grass skirts, tiki drinks and all.
Stay Sky Properties
Why we love it: Attractions at your fingertips
If your hotel is positioned at the most magical place on earth, Disneyworld, your site has to convey a sense of magic. Not only does this site do just that, but it also focuses on the nearby attractions, which, in this case, are what brings guests to this hotel in the first place. Their sites not only showcase the Disney magic, but they also make it easy for a potential guest to plan their trips to the many nearby attractions.
Why we love it: Delicious Graphics
This site isn’t for a hotel, but we feel it’s apropos. The site is for the Gantry Bar & Restaurant in Sydney. Their beautiful website shows us something that is essential for any property-based site: incredible graphics and design. As hoteliers, incorporating this kind of “eye-candy” can power tremendous lead generation.
Keep graphics at the front of your mind when designing your site. It draws the viewer in, enforcing the inherently visual component of a website. This site is highly detail oriented, which is of great importance in hotel website design.
In the end, you should be passionate about your hotel web design. Does your site inspire passion in you? If it doesn’t, it probably won’t in potential clients.
If our suggestions have inspired you, then contact us at Hotel Marketing Works, and our team will start working to inspire passion through your new hotel web design today!